Four years ago, when Trey Ferro (pictured) founded a pet insurance business, he boldly went directly to the consumer, competing with well-established insurers such as Nationwide and State Farm.
Ferro started Spot Pet Insurance when the penetration rate for the product was close to 3%, compared to the UK, which had a 30% penetration rate.
“It was just an education factor,” Ferro said. “No-one in the US knew what pet insurance was.”
