Life insurance sales conversion rates could become 3-5x higher, according to a new study by BCG, Income Insurance and ZA Tech which explores how to successfully turn digital leads into high value insurance sales.
Following the COVID-19 pandemic, many industries have accelerated towards adopting and applying more digital approaches within their workflow.
However, in insurance, digital sales still only account for a small fraction of sales. Recent research by Boston Consulting Group (BCG) found that only one in eight insurance customers preferred a “fully digital insurance purchase journey.”
