Social media can prove a powerful tool to get your insurance business’s message across, but with the positives come some pitfalls. Insurance Business connected with three expert insurance marketers from the Insurance Marketing & Communications Association (IMCA) to find out how they refine their social media insurance marketing strategies to make sure they reach their intended audiences and boost rather than burn their brands.
Globally, 4.48 billion people were estimated to be using social media as of 2021, according to data analysis by Backlinko. Digital platforms may now be a daily part of many people’s existence, but things haven’t always been this way and businesses haven’t always been quick to embrace them.
