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Allstate, GEICO, State Farm… where are customers going amid increased auto insurance shopping?

January 25, 2023

J.D. Power has published the latest edition of its auto insurance quarterly shopping trends report, and found that in the fourth quarter of 2022, there was actually a noticeable increase in auto insurance shopping activity in America.

The report – produced by J.D. Power in partnership with TransUnion – suggested that consumers have taken note of the historic rate increases their insurers have been making, forcing their hands to shop for better deals. For Q4 2022, the shopping rate was observed to be at 12.1%, characterized by a busy shopping month in November, which eventually cooled down by December.

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