The first insurance company in the U.S., The Friendly Society, was established in Charleston, South Carolina, in 1735, according to the Insurance Information Institute’s insurance handbook, meaning the industry is now nearly 300 years old. But experts at the Insuretech Connect conference last month at Mandalay Bay hotel and casino in Las Vegas said the key to ensuring a centuries-old industry continues to thrive is by innovating toward the future while holding onto past traditional values.
