A survey conducted by J.D. Power has shown that overall customer satisfaction with insurers’ digital offerings hasn’t improved this year, despite industry-wide improvements in best-practice competency.
With an increasing amount of property and casualty (P&C) insurance customers, followed by the migration to more digital channels during the past year, expectations for a better user experience has grown and many insurers are struggling to keep up.
The study evaluates digital customer experiences among both P&C insurance shoppers seeking quotes and existing customers conducting typical policy-servicing activities.
