Financial advisors have long navigated a fragmented landscape where essential retirement tools, such as annuities, existed in separate silos from their primary wealth management platforms, creating inefficiencies and complicating holistic client planning. A significant new integration aims to dismantle these barriers by embedding a suite of commission-free insurance and annuity solutions directly into the advisor’s central hub. Orion Advisor Technology has partnered with DPL Financial Partners to integrate DPL’s marketplace directly into the Orion Connect platform. This strategic move is designed to provide advisors with frictionless access to modern, fee-based insurance products, eliminating the need to toggle between disparate systems. The core objective is to streamline the process of analyzing, implementing, and managing these solutions, empowering advisors to better serve clients’ retirement needs, foster organic growth for their firms, and deliver advice that is fully aligned with their fiduciary responsibilities. This collaboration addresses a growing demand for low-cost, transparent insurance options within comprehensive financial plans.
A New Era of Integrated Fiduciary Advice
The enhancement represents a critical step in modernizing financial advice by bringing historically segregated products into the mainstream advisory workflow. In the past, incorporating annuities often involved manual, out-of-platform processes that were both time-consuming and prone to error. This integration fundamentally changes that dynamic by allowing advisors to manage these solutions from within the same ecosystem they use for daily operations. This shift is particularly timely, as the industry continues its move toward fiduciary-based models where low-cost, commission-free annuities are increasingly favored for their superior features, such as higher payout rates and greater liquidity. By centralizing these tools, the partnership enables advisors to confidently incorporate guaranteed income and protection strategies into client portfolios without compromising their commitment to transparency and cost-efficiency. This unified approach not only enhances an advisor’s ability to deliver robust retirement strategies but also provides a new avenue to identify and manage held-away assets, bringing more of a client’s financial life under a single, cohesive plan.
Empowering Advisors with Actionable Tools
The integration equipped advisors with a powerful set of capabilities designed to translate strategy into action seamlessly within their existing workflow. Advisors gained the ability to conduct sophisticated side-by-side evaluations using an Annuity Comparison Calculator, which allowed them to benchmark a client’s existing annuity products against a curated selection of modern, low-cost alternatives designed for income, protection, or growth. Furthermore, a Guaranteed Income Analysis tool enabled them to model and illustrate predictable retirement income scenarios, directly identifying and incorporating suitable annuity solutions into a client’s financial plan. The final piece of this streamlined process was a digital MYGA Marketplace, which provided a platform to compare and apply for a variety of commission-free Multi-Year Guaranteed Annuities without ever leaving the Orion Connect environment. This comprehensive toolkit ultimately armed advisors with the means to better meet complex client needs and deliver on their fiduciary duty with greater efficiency and confidence.
