Embri, an embedded insurance platform, has launched a crowdfunding campaign on Crowdcube to accelerate its growth in the embedded insurance marketplace. This funding round, which is currently in early access and opens to the public at the end of April, aims to support Embri’s expansion across the UK retail market and beyond.
Embri helps traditionally non-insurance brands such as luxury items, technology, construction tools, and cycling retailers offer compliant, tech-enabled insurance directly at the point of sale. This seamless protection at the point of purchase is a new approach that’s gaining traction among retailers who have not previously sold insurance. Embri has secured its first client and has demonstrated strong market demand through new commercial agreements, indicating it is poised for rapid growth.
The crowdfunding campaign invites everyday investors to join Embri’s mission to make insurance more accessible, relevant, and easier for modern consumers. The initiative aims to build a community of supporters who are aligned with Embri’s values of accessibility and innovation.
With the embedded insurance market expected to reach $700 billion globally by 2030, Embri is well-positioned to lead the market with its customer-first, tech-driven approach. Rob McCarthy, Non-Executive Director at Embri, highlighted the significant demand from retailers for embedded protection and sees this as unlocking a new channel for insurance distribution. Simon Ball, Director at Embri, emphasized the inclusivity and transparency of using crowdfunding to align with Embri’s ethos of making insurance accessible to all.
In summary, Embri’s capital raise on Crowdcube aims to support its next phase of growth while fostering a community of investors who believe in its mission. The platform’s innovative approach and the expanding embedded insurance market position Embri for significant future success.
