The intricate and often tedious process of crafting commercial insurance proposals has long been a significant operational bottleneck for brokers, consuming valuable hours that could otherwise be dedicated to client engagement and strategic growth. In a landmark move poised to reshape this traditional workflow, insurtech firm Outmarket AI Inc. announced the launch of its Outmarket Proposal Builder on December 18, 2025. This new AI-powered platform is engineered to directly address the long-standing inefficiency of manually creating customized client proposals, a task that has historically required brokers to painstakingly copy coverage details from carrier documents, adjust limits, and reformat agency templates. By introducing a high degree of intelligent automation, the technology promises to transform a process that once took hours into one that can be completed in mere minutes. This development signals a major shift in the industry, enabling brokers to transcend administrative burdens and elevate their roles to that of strategic advisors, thereby fostering stronger client relationships and driving business forward with unprecedented speed and precision.
Transforming Broker Workflows with Automation
The core innovation of the Outmarket Proposal Builder lies in its ability to fundamentally overhaul the proposal generation process through intelligent automation, directly targeting the most time-consuming administrative tasks that have plagued insurance brokers. Historically, creating a client-ready proposal involved a laborious sequence of manual steps, from extracting specific coverage information from dense carrier documents to meticulously adjusting policy limits and ensuring every detail conformed to the agency’s branding guidelines. This painstaking work often consumed several hours per proposal, diverting brokers’ attention from high-value activities such as client consultation and new business development. The new platform automates these complex steps entirely. By leveraging advanced AI, it can parse uploaded policy documents, intelligently extract relevant data, and populate a structured, professional proposal automatically. This reduction in manual effort is transformative, compressing a multi-hour workflow into just a few minutes and empowering brokers to become more responsive and efficient.
Central to the platform’s design is a sophisticated balance between streamlined automation and deep customization, ensuring that efficiency does not come at the cost of brand integrity or client-specific tailoring. Brokers can initiate the process by simply uploading carrier policy documents, from which the system automatically generates a modular, client-facing proposal. These proposals can seamlessly integrate policy-specific content, such as detailed coverage summaries, limit comparisons, and comprehensive risk assessments, all presented within a pre-selected brand layout. A standout feature is the “bring your own templates” capability, which allows agencies to upload their existing corporate assets, including cover pages, team biographies, and legal disclaimers. This ensures that every proposal remains fully compliant with established brand guidelines. While the system enforces approved branding and standardized outlines to maintain consistency, it also provides complete customization tools, enabling users to edit text, modify layouts, and incorporate visual elements like charts, either manually or with the assistance of AI-powered refinement suggestions.
Industry Impact and Measurable Returns
The launch of the Proposal Builder aligns with a broader industry trend toward adopting broker-centric technology that delivers a clear and measurable return on investment. According to Vishal Sankhla, CEO of Outmarket, the tool was developed as a direct response to persistent customer feedback identifying the proposal process as a critical bottleneck. He powerfully compared its potential industry impact to the way spreadsheets revolutionized financial operations, suggesting a similar paradigm shift in efficiency and capability for insurance sales. Early feedback from industry professionals has strongly validated this vision. Taine Wilson of Houchens Insurance Group lauded the platform’s ability to enforce strict brand guidelines consistently across all proposals, a task that is often challenging to manage at scale. Meanwhile, Troy Moody of Moody Insurance highlighted its remarkable capacity to accurately interpret and translate complex carrier quotes into a clear, client-friendly format, describing this as a long-awaited and game-changing feature that addresses a fundamental pain point in the industry.
The tangible benefits for early adopters of the platform extend beyond workflow efficiency, translating into significant operational improvements and substantial financial savings. Outmarket reported that pilot customers experienced not only enhanced responsiveness to client needs but also dramatic reductions in administrative overhead. For some organizations, the time saved amounted to tens of thousands of hours annually, which corresponded to cost reductions of up to $1 million per year. These impressive results underscore the platform’s ability to generate a strong financial return. Furthermore, the Proposal Builder is not a standalone product but an integrated component of Outmarket’s broader ecosystem, which includes sophisticated tools for detailed policy comparisons and automated coverage gap analysis. This creates a cohesive, end-to-end solution that supports brokers throughout the sales cycle. Now available to all customers, the platform is already being used by over 200 insurance agencies to enhance efficiency, mitigate operational risk, and unlock new avenues for revenue growth.
A New Standard for Proposal Generation
The introduction of the Outmarket Proposal Builder marked a pivotal moment for the commercial insurance sector, effectively addressing a deeply entrenched inefficiency that had long constrained broker productivity. The platform’s successful launch demonstrated the practical and powerful application of artificial intelligence in automating complex, document-intensive tasks, freeing professionals to concentrate on strategic, client-facing activities. By providing a tool that not only accelerated proposal creation but also upheld stringent brand consistency, it set a new industry benchmark for what brokers could expect from their technology partners. The immediate and positive reception from leading insurance groups affirmed that the solution met a critical, previously unmet need within the market. This development did more than just streamline a single workflow; it provided a clear blueprint for how targeted AI integration could solve real-world business challenges and deliver quantifiable returns, solidifying the move toward more intelligent and agile agency operations in the insurance landscape.
