The Shift From One-size-fits-all to Tailored Coverage Insurance has always been a numbers game—one riddled by actuarial tables, standardized policies, and broad demographic data that have long dictated how providers assess risk and price coverage. But in today’s customer-first world, those days are
Insurance isn’t “appealing” anymore. But, trust? That’s the currency of this digital-first era. And in a world where consumers choose convenience and leave laggards at the first sign of corporate jargon, insurance companies need to move beyond traditional efforts. That’s why forward-thinking
The rate of occurrence of wildfires has increased in California over the last decade. The hot, dry summers with the Santa Ana winds , coupled with increasing temperatures have created a vulnerability in the region. Over the last 30 years (the 1980s to the 2010s), the wildfires in California have
Chief Marketing Officers (CMOs) in the insurance industry are facing a range of challenges, compelling them to broaden their approaches to customer experience (CX). Ensuring success in today’s volatile insurance landscape requires CMOs to go beyond traditional CX—and harness the power of
Insurance fraud isn’t just a growing issue—it’s an evolving one. In 2024, fraudsters are leveraging advanced technologies like artificial intelligence and exploiting systemic vulnerabilities in the insurance industry, costing companies billions annually. From synthetic identity scams to
At present, the gender gap in life expectancy in the United States has become the largest since 1996. At birth, this outlook changed for all population groups, and the average lifespan fell from 78.8 years in 2019 to 76.4 in 2021. This drop is apparent in both groups. For gentlemen, it decreased
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