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Brits get beer insurance as Euro soccer tournament heats up

June 21, 2024

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Heineken has a new ad campaign, in collaboration with Publicis London, in which it claims it has introduced an ‘innovative’ insurance policy designed to cover football fans who accidentally spill their beer during the more stressful moments of the Euros (England, that’s most moments). Dubbed “HeineCare,” this ‘policy’ says it offers a unique solution for fans at five selected UK pubs, providing a replacement pint if their drink is spilled in a moment of joy or frustration.

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