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Zurich Removes ‘Z’ From Social Media Branding as Russia Uses Symbol in Ukraine War

March 30, 2022


Zurich Insurance said it has removed the letter “Z” from its social media branding as a result of Russia’s use of the letter during its war in Ukraine.

“The Zurich brand has been around for 150 years. It is a trusted brand and we have proven our ability to change and respond to challenges over time,” said Zurich Insurance Group in a statement. “We are temporarily removing the use of the letter ‘Z’ from social channels where it appears in isolation and could be misinterpreted.”

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