Zurich Insurance said it has removed the letter “Z” from its social media branding as a result of Russia’s use of the letter during its war in Ukraine.
“The Zurich brand has been around for 150 years. It is a trusted brand and we have proven our ability to change and respond to challenges over time,” said Zurich Insurance Group in a statement. “We are temporarily removing the use of the letter ‘Z’ from social channels where it appears in isolation and could be misinterpreted.”
